Located on the 3rd floor of the Armani Hotel, in the tallest building in the world Burj Khalifa, the meaning of “location, location, location” defines 3BK. A perfect example of design continuity across the 5 senses. 3BK needed to hold the DNA of the building yet develop an identity of its own. From shades of gold to the use of earthy tones and metallics, “minimalism meets ostentatious glamour” went head to head in this iconic location.